The Big Bang Theory hit series highs last week and now boasts a higher profile time slot. Big Bang was in top form against its ‘not-so-hot’ competition including drama premieres – NBC’s new ‘Trauma’ and Fox’s second year ‘Lie to Me’.
The show built on its ‘Two and a Half Men’ lead-in by its largest margin yet, while ABC, NBC and Fox all showed declines in the 9:30 half hour. Taking a look at the numbers, Fox led the broadcasters in adults 18-49 behind ‘House’ (5.8/15 in 18-49, 14.71 million viewers overall), which dominated the 8 o’clock hour.
CBS’s, ‘How I Met Your Mother’ is still looking good (3.6/10 in 18-49, 8.71m), however, ‘Accidentally on Purpose’ (3.1/8, 8.03m) has once again lost two shares of that lead-in while dropping in ratings versus its premiere.
At the 9p.m. slot, the network rallied with ‘Two and a Half Men’ (4.8/12 in 18-49, 13.86m) and at 9:30 p.m. with ‘The Big Bang Theory’ (5.3/13, 13.27m), both moving up versus their season premieres. ‘Big Bang’ built up by its biggest margin to date on ‘Men’ (10% in 18-49) and has grown by a big 20% week to week in adults 18-34. Over a fortnight, ‘Big Bang’ is averaging a 4.9 rating in 18-49, which is a 40% increase 2008 ratings which stood at 3.5 when it aired at the 8 o’clock half-hour.
Falling just a bit from preem, CBS’ ‘CSI: Miami’ remained the broadcast leader (4.1/11, 13.96m).
Opening with a weak start, NBC’s “Trauma” earned a 2.2/5 in 18-49 and 6.68 million viewers overall, while at 10 p.m., net’s ‘The Jay Leno Show’ was down a tad, week to week (1.7/4, 5.52m).