Before the end of the year 2014, Apple is getting ready to release a new updated version of its set-top TV box. According to Bloomberg News it may even come as early as April 2014 since the new version is well into its testing. This version will have a faster processor, revamped operating system more closely aligned with iOS, new content and may contain software to house App Store and third party developers, and upgraded interface. Many expect updated gaming software from the new version to allow games to be directly downloaded onto the TV without having to go through an iOS device. The existing version of Apple set-top box sells for $99 and the pricing information for the new release is not yet available. The first Apple TV set-top box was released in 2007. Today it faces stiff competition from smaller and less expensive devices from Google Chromecast, Roku Streaming Stick and much rumored Amazon device.
According to some published reports, Apple is also negotiating with Time Warner and others to add video content. Yet the news is still a disappointment for those who are waiting for Apple TV for a long time.