Category: TV Industry
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Long-Gestating Movies
If you have been reading about movies that were shelved last year, do not worry. Chances are they will be back at some point or the other. Take for example, Edwin A. Salt. In 2008, Sony was in a quandary as they tried hard and did not reach a deal with Tom Cruise. Originally slated…
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New Focus for Film Marketing
Promoting movies has taken a new direction over the last few years. While TV still forms the cornerstone with up to 60 % of the marketing budget, the old favorites such as billboards and newspapers are not considered essential anymore. In just eight years, digital marketing has gone from 1 % of the total marketing…
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Tea Party Politician Christine O’Donnell to Join The Cast of “Dancing With The Stars”… or Not?
So, who’s the latest person to be invited by ABC to join “Dancing with the Stars”? As unlikely as it seems, the answer to this question lies in the words “Sarah Palin connection”, and the person in question is the Delaware Tea Party politician also known as Christine O’ Donnell. Blame it on her unsuccessful…
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Music biz strikes a chord with TV placement
Television seems to be taking the center spot and is responsible for even driving music sales and exposure for artists. Over the years, labels and publishers avoided TV pacts, but with everyone in the industry looking for new ways of making profits, topped off with radio making its way to a slow death and music…
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The Battle Over Internet Television
Guest Post by Adrian Jilikian of Signal Television As the internet has evolved has come the evolution of just what can be created with it. With the faster speeds and more accessibility to that faster speed has come the ability to watch television over the internet. All of the major internet companies are jumping into…
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Growing Up in Character
Youth entertainment, like The Chronicles of Narnia, Twilight, and Hannah Montana depend less on one-off actors and instead rely heavily on huge multi-year contracts. The cast is a crucial factor and can or break a movie or TV show. They have to commit a good part of their childhood to the characters they are playing.…
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Disney Takes Mickey Back to His Roots
“Epic Mickey” is a video game that could see the return of Mickey Mouse to life. Not that Mickey was ever dead, but as Warren Spector put it “He’s an image, and he’s an icon, but he’s not a character anymore”. Spector is the VP and creative director of Junction Point Studios, the Disney division…
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The return of American Idol
Today was the return of AI! “American Idol” is back! The 10th season of the hit show began the signup process today in Nashville. Crowds braved the near 90 degree heat and turned up 10,000 strong at the Bridgestone Arena. The signup process will continue till Saturday and the auditions will begin at a later…