Author: admin
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New Focus for Film Marketing
Promoting movies has taken a new direction over the last few years. While TV still forms the cornerstone with up to 60 % of the marketing budget, the old favorites such as billboards and newspapers are not considered essential anymore. In just eight years, digital marketing has gone from 1 % of the total marketing…
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X Factor US announces $5 Million Award
X Factor US has announced the largest award ever for a TV show. Simon Cowell the producer of X Factor announced they will be giving the winner of the X Factor a $5 million recording contract. Previously the largest TV awards were for Survivor and America’s Got Talent at $1 million each. American Idol does…
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Music biz strikes a chord with TV placement
Television seems to be taking the center spot and is responsible for even driving music sales and exposure for artists. Over the years, labels and publishers avoided TV pacts, but with everyone in the industry looking for new ways of making profits, topped off with radio making its way to a slow death and music…
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Growing Up in Character
Youth entertainment, like The Chronicles of Narnia, Twilight, and Hannah Montana depend less on one-off actors and instead rely heavily on huge multi-year contracts. The cast is a crucial factor and can or break a movie or TV show. They have to commit a good part of their childhood to the characters they are playing.…
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Disney Takes Mickey Back to His Roots
“Epic Mickey” is a video game that could see the return of Mickey Mouse to life. Not that Mickey was ever dead, but as Warren Spector put it “He’s an image, and he’s an icon, but he’s not a character anymore”. Spector is the VP and creative director of Junction Point Studios, the Disney division…
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George Michael rumored to be judge on X Factor US
It has been rumored that George Michael has signed on to be a judge on the US version of X Factor. X Factor which is produced by Simon Cowell and is a competition to American Idol has been running in the UK for years. Simon Cowell quit American Idol last year so he can have…
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Lady Gaga’s Meat Dress
Recently Lady Gaga appeared in the MTV Video Musci Awards dresses in meat. She atcually changed her dress several times during the show. On her last outfit change, while accepting an award, it was not so obvious that her dress was made out of meat, until she announced “I cannot believe that I would ever…
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Handball saves Uruguay from loosing in unbelievable World Cup match ending
Luis Suarez handball in the last second of game against Ghana proves heroic and results in Uruguay winning. The soccer World Cup match was tied 1-1 and went into 30 minute overtime. In the last minutes of the overtime, Ghana made a shot towards the goal of Uruguay, which was blocked once by the defenders…