Early December 2009 saw the three day Asian Television Forum Conference and Trade Show take place in Singapore. The Conference focused mainly on the comparatively boorish health of the Asian TV sector as well as China’s steadily growing significance towards expansion in the region. The ATF converged mainly on improving international alliances, especially within the Asian region.
Christopher Chia, CEO, Media Development Authority, Singapore said, “Our growing international links and media collaborations are a vote of confidence in the capabilities of the Singapore media industry at large.”
He also emphasized on the importance of the 3D format to the TV business while he launched a deal-signing ceremony with a 3D movie.
Other deals signed at the ATF included the Shanghai Media Group as well as a new company, Xinya Media that is based in Singapore. Most of the focus on these deals lay in repackaging Chinese content in order for it to be sold abroad.
Meanwhile, MyChinaChannel in Singapore also signed up with Shanghai Media Group’s distribution division, Wings Media to coproduce two infotainment shows. One of them would be a 13 episode show on modern China titled ‘China Trend’ while the other is called ‘Foreigners in China’, documenting on how foreigners adjust to the ‘Chinese’ way of living.
“China’s growth and transformation in the past and coming years is more than fascinating and it has translated into equally captivating subject-matter for content creation for the global market,” said Melvin Ang, executive director of MyChinaChannel.