The National Football League (NFL) is about to start its 2013 Football season. That means millions of Americans will be glued to the TV, especially on Sundays. More than 100 million households subscribe to pay TV, most of them to watch NFL. More than two million Americans pay over $300 per season to watch every game on Sunday Ticket on DirecTV. It brings in $450 to $600 million of revenue for Direct TV. Games on satellite or cable are the choices for many to watch NFL today and it generates over $160 billion a year for them.
It is no secret why others such as Google are trying to get in the action. NFL games via the Internet have been discussed for some time. Viewers are waiting for some time for now for a lower cost alternative to watch TV. There are still many obstacles for TV over the Internet. Download speeds is one of them and upgrades to broadband may make it possible sooner than later. The Internet also needs a willing partner. Instead of competing with cable and satellite most logical way to get TV on the Internet may be to partner with them.